Course Content
Self-Learning Guide
Step-by-Step Operational Process for Problem Identification in the Clean Cooking Sector This guide is designed to help new entrepreneurs navigate the process of problem identification step by step. It provides clear instructions on how to use the tools and templates effectively, ensuring a structured and actionable learning experience.
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Hands-on: Building Your First Lean Canvas
Course Objective By the end of this lesson, you will be able to construct your first Lean Canvas using its basic building blocks to systematically map out your business ideas in the clean cooking sector. You will learn how to identify key customer problems, define target customer segments, articulate a unique value proposition, outline revenue streams, and assess cost structures. As a new entrepreneur, this hands-on exercise will equip you with a practical framework to validate your assumptions, focus on real market needs, and prioritize resource allocation effectively, ensuring their business ideas are grounded in solving tangible challenges within Ethiopian communities.
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Problem Identification
Identify and articulate the core problems faced by customers in the clean cooking sector (e.g., reliance on traditional stoves, high cost, health risks from indoor air pollution). • Validate whether your business idea addresses these real-world pain points.
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Building Your First Lean Canvas – English

Objective: Learn from a real-world example of successful problem identification.

  • Read the Case Study:
    • Selamawit’s Journey to Empower Communities with Clean Cookstoves.
  • Pay attention to how Selamawit:
    • Identified core problems in her community.
    • Validated her assumptions through interviews and
    • Designed a solution tailored to customer
    • Iterated based on feedback and scaled her

 

Reflection Questions:

  • How does Selamawit’s approach compare to yours?
  • Are there strategies she used that you could apply to your own business idea?

 

Guidance: Highlight key takeaways from the case study and think about how they can inform your work.

Next Action: With a clearer understanding of best practices, move to Step 6.