Objective: Visualize the specific pain points experienced by different customer segments.
- Open the Customer Pain Points Mapping
- Follow these steps:
- Define Your Customer Segment: Choose one segment at a time (e.g., rural households, urban low-income families).
- List Pain Points: For each segment, identify their unique challenges related to cooking practices.
- Analyze Current Solutions: Note any existing solutions available to them and their
- Identify Opportunities: Suggest ways your business can improve upon current solutions or fill gaps.
Tip: Focus on one segment first to keep the exercise manageable. You can repeat the process for additional segments later.
Next Action: Once your mapping is complete, move to Step 4.