Objective: Identify and articulate the core problems faced by your target customers.

• Download the Problem Identification Worksheet template provided.

• Follow these steps to complete it:

1. Identify Core Problems: List 3–5 key challenges faced by households relying on traditional cooking methods. Use examples like high fuel costs, health risks, or lack of
2. Validate the Problems: Describe how you confirmed these problems are real and relevant. Did you conduct interviews, surveys, or observations? Record your methods and findings.
3. Align Your Solution: Explain how your business idea addresses each identified problem. Be specific about the benefits your solution

Guidance: If you’re unsure where to start, revisit the example case study of Selamawit Kebede for inspiration.

Next Action: After completing the worksheet, proceed to Step 3.