Step-by-Step Guide
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Lesson 1
Understanding your current market means knowing who your existing customers are, how they use your product, where they buy it, and why they choose your brand over others.
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Lesson 2
Identifying new customer segments means discovering untapped user groups based on location, income level, fuel preference, or usage habits.
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Lesson 3
Conducting competitor analysis means identifying other businesses offering similar products and understanding their strengths and weaknesses so you can position yourself more effectively.
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Lesson 4
Choosing the right distribution channels means selecting the best methods to deliver your product to your target customers efficiently and affordably.
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Lesson 5
Social media marketing means using platforms like Facebook, Instagram, WhatsApp, or YouTube to share stories, show product benefits, and connect with potential customers.
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Lesson 6
Monitoring customer feedback means collecting and analyzing information from users about their experience with your product to help you improve continuously.
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Case Study
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Self-Assessment
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Key Learning Points
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Glossary of Key Terms
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Frequently Asked Questions (FAQs)
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Definition
Understanding your current market means knowing who your existing customers are, how they use your product, where they buy it, and why they choose your brand over others.
Learning Objectives:
- Identify who your current customers are.
- Understand how they use your cookstove or clean cooking solution.
- Learn what they like and what could be improved.
Key Touch Points:
- Make a list of your top customer types (e.g., urban households, small businesses).
- Ask questions like: Why do they use this stove? How often? What do they think about it?
- Use simple tools like customer feedback forms or informal interviews.
Map out how your customers currently access your product.