Social Media Platform Setup Checklist
Use this to start or improve your presence on digital platforms
Start with one platform where your customers are most active — usually Facebook or WhatsApp in Ethiopia.
|
Platform |
Profile Created? (Yes/No) |
Notes |
|
Facebook Page |
☐ |
Add business name, photo, description |
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Telegram |
☐ |
Add business name, photo, description |
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WhatsApp Business Account |
☐ |
Set up auto-reply and catalog |
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☐ |
Use local language, show real users |
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YouTube Channel (Optional) |
☐ |
Upload short demo or testimonial videos |
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TikTok or Reel |
☐ |
Share quick cooking demos |
Content Calendar Template (Weekly Plan)
Plan what to post and when to stay consistent
|
Day |
Type of Post |
Content Idea |
Visual Needed |
|
Monday |
Product Feature |
Show how the stove saves fuel |
Photo or short video |
|
Wednesday |
Customer Story |
Share a testimonial from a user |
Video or quote image |
|
Friday |
Cooking Tip |
How to use the stove safely |
Short clip or infographic |
|
Sunday |
Engagement Post |
Ask a question or run a poll |
Text or image |
Simple Video Script Template
Use this to create short, effective videos using your phone
Title / Topic:
(e.g., “Why families love our clean cookstove”)
|
Scene |
What to Say |
Visual Suggestion |
|
Introduction |
“Meet Alem, who switched to a cleaner way of cooking.” |
Person smiling, stove in background |
|
Problem |
“Before, she spent hours collecting firewood and cooked in smoke.” |
Show old stove or wood gathering |
|
Solution |
“Now, she uses our stove — faster, cleaner, and safer.” |
Demonstrate new stove in use |
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Benefits |
“She saves time, money, and her health has improved.” |
Show happy family cooking together |
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Call to Action |
“Want to try it? Message us today!” |
Display contact info or QR code |
Engagement Tracker & Feedback Log
Track what works and learn from customer responses
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Date |
Post Type |
Likes / Views / Shares |
Comments Received |
What Worked / Needs Change |
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