Course Content
Step-by-Step Guide
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Lesson 1
Understanding your current market means knowing who your existing customers are, how they use your product, where they buy it, and why they choose your brand over others.
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Lesson 2
Identifying new customer segments means discovering untapped user groups based on location, income level, fuel preference, or usage habits.
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Lesson 3
Conducting competitor analysis means identifying other businesses offering similar products and understanding their strengths and weaknesses so you can position yourself more effectively.
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Lesson 4
Choosing the right distribution channels means selecting the best methods to deliver your product to your target customers efficiently and affordably.
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Lesson 5
Social media marketing means using platforms like Facebook, Instagram, WhatsApp, or YouTube to share stories, show product benefits, and connect with potential customers.
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Lesson 6
Monitoring customer feedback means collecting and analyzing information from users about their experience with your product to help you improve continuously.
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Case Study
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Self-Assessment
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Key Learning Points
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Frequently Asked Questions (FAQs)
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Market Expansion for Clean Cooking Businesses in Ethiopia

Customer Feedback Form

Use this during delivery, visits, or social media to collect quick responses

 

Quick Feedback Questions:

  1. How long have you been using this stove?
    ☐ Less than 1 month
    ☐ 1–3 months
    ☐ 3–6 months
    ☐ More than 6 months
  2. What do you like most about the stove?
    (e.g., saves fuel, less smoke, easy to use)
  3. Is there anything you find difficult or frustrating about the stove?
    ☐ Yes
    ☐ No
  4. Would you recommend this stove to others?
    ☐ Yes
    ☐ No
    ☐ Maybe
  5. What changes would make this stove better for you?

☐ Price
☐ Quality

☐ Size

 

Feedback Summary Log

Organize what customers are saying to spot trends and opportunities

 

Date

Customer Type

Location

Key Feedback

Category (Product / Service / Delivery / Other)

Action Needed

 

House hold

AA

stove is too heavy to move

Product

explore lighter design

 

 

 

 

 

 

 

Feedback Themes & Improvement Tracker

Turn individual comments into meaningful insights and actions

 

Common Theme from Feedback

How Many Customers Mentioned It?

Possible Solution

Status: (Planned / In Progress / Completed)

Example: Stove gets too hot on the outside

7 out of 10 users

Add heat-resistant handle

In Progress

 

 

 

 

 

Before & After Impact Tracker

Measure how changes based on feedback improve customer experience

 

Change Made Based on Feedback

Before the Change

After the Change

Did Users Notice Improvement? (Yes/No)

Example: Improved packaging to prevent damage

3 out of 10 stoves damaged during transport

Only 1 out of 10 damaged after change

☐ Yes ☐ No

 

 

 

 

 

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