New Customer Segment Explorer
Use this to list and explore possible customer groups beyond your current market
|
Potential Customer Segment |
Location |
Cooking Habits |
Fuel Type Used |
Income Level |
Why They Might Benefit from Your Product |
|
Example: Rural households |
Village |
Cook daily, large families |
Wood, charcoal |
Low |
Can save time and reduce smoke |
Segment Evaluation Checklist
Helps you choose which new segment to target first
Example – For each potential segment, answer:
|
Criteria |
Yes / No |
|
Are they affected by indoor air pollution? |
☐ |
|
Do they spend a lot on fuel or cooking time? |
☐ |
|
Is there limited access to clean cookstoves in this group? |
☐ |
|
Can we reach them using our current resources? |
☐ |
|
Will this group help us grow sustainably? |
☐ |
Score high if most answers are “Yes” — that’s a good candidate to target.
Customer Segment Profile Template
Once you pick a segment, use this to understand them better
Target Segment:
(e.g., School kitchens in Addis Ababa)
|
Question |
Your Answer |
|
Where are they located? |
|
|
Who makes the purchasing decision? (e.g., school director, cook) |
|
|
How do they currently cook? |
|
|
What fuel do they use and how much does it cost? |
|
|
What challenges do they face with their current stove? |
|
|
How can your product solve these problems? |
Pilot Test Planning Sheet
Before full expansion, run a small test with this simple plan
|
Step |
Action You Will Take |
|
1. Choose one new segment to test |
Write the name here: |
|
2. Decide what product or offer to try |
Describe briefly: |
|
3. Identify where to test (location or partner) |
|
|
4. Plan how many units or users to include |
|
|
5. Set a timeline (e.g., 4–6 weeks) |
|
|
6. Decide what success looks like |
(e.g., 80% satisfaction, 50 sales) |
Example:
Test improved biomass stoves with 10 women-led cooperatives in Addis Ababa over 6 weeks. Success = at least 7 out of 10 continue using the stove regularly.