Helps you clearly identify who your current customers are
Customer Type:
(e.g., Urban households, street food vendors, women entrepreneurs)
| Question | Your Answer |
| Where are they located? (City, town, village) | |
| What is their income level? (Low, medium, high) | |
| What fuel do they currently use? (Wood, charcoal, LPG, etc.) | |
| How many people live in the household or work at the business? | |
| Why did they choose your product over others? | |
| How often do they use your cookstove? Daily / Weekly / Occasionally |
Simple Customer Feedback Form
Use this to collect insights directly from your users
Quick Feedback Questions:
- How long have you been using this stove?
☐ Less than 1 month
☐ 1–3 months
☐ 3–6 months
☐ More than 6 months - What do you like most about the stove?
(e.g., saves fuel, less smoke, easy to use) - Is there anything you find difficult or frustrating about the stove?
☐ Yes
☐ No - Would you recommend this stove to others?
☐ Yes
☐ No
☐ Maybe - What changes would make this stove better for you?
☐ Price
☐ Quality
☐ Size
☐ Durability
☐ Consumption
☐ Function or service
Market Access Map
Identify how your customers currently access your product
Step-by-step Instructions:
- Select different ways customers reach your product, such as:
☐ Direct purchase from your shop
☐ Buying through an agent or distributor
☐ Receiving it via NGO or government program
☐ Seeing it online and contacting you
- Add notes beside each contact, such as:
- How far customers travel
- How much time or money it takes
- Whether they get support after buying