Competitor Identification List
Use this to list all businesses offering similar products
Ask customers which other stoves they know or have used before.
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Competitor Name |
Location |
Product Type (e.g., biomass, LPG) |
Price Range |
Distribution Method |
Notes (e.g., where seen or heard about them) |
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Example: GreenTech Stoves |
Addis Ababa |
Biomass |
ETB 400–600 |
Retail shops, NGOs |
Seen in local stores and NGO programs |
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Competitor Comparison Matrix
Compare key features of your product vs. others
Use this to identify where you’re stronger and where you can improve.
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Feature / Criteria |
Your Product |
Competitor A |
Competitor B |
Notes |
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Fuel Type |
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Price (ETB) |
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Design (e.g., portable, fixed) |
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Ease of Use |
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Smoke Reduction |
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Durability |
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Customer Support |
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Payment Options |
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Availability (where sold) |
Competitor Strengths & Weaknesses Summary
Summarize what you’ve learned from your analysis
Competitor Name:
(e.g., EcoStove Ethiopia)
Talk to users who tried a competitor’s stove to hear what they liked or disliked.
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What They Do Well |
Where They Fall Short |
How You Can Improve or Differentiate |
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Example: Strong branding and online presence |
High price, limited rural access |
Offer same quality at lower cost and use local agents |
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Your Unique Value Proposition Worksheet
Clarify how you stand out and what makes your business special
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Questions |
Answers |
Remark |
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What do you offer that others don’t?
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Who benefits most from your product?
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Why should customers choose your stove over others?
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How can you communicate this clearly to your target audience?
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