Lesson 1: Understanding Your Current Market
- I completed the Customer Profile Worksheet for my top customer types.
- I created a simple Market Access Map showing how customers reach my product.
- I understand who my current users are and how they use my stove.
- I collected feedback from at least 5 existing customers.
Lesson 2: Identifying New Customer Segments
- I explored new user groups using the New Customer Segment Explorer.
- I used the Segment Evaluation Checklist to choose the most promising segment.
- I filled out the Customer Segment Profile Template for my chosen group.
- I planned a small pilot test with the selected customer group.
Lesson 3: Conducting Competitor Analysis
- I listed my main competitors using the Competitor Identification List.
- I compared features, pricing, and service using the Competitor Comparison Matrix.
- I identified strengths and weaknesses of competitors.
- I clarified what makes my business unique using the Value Proposition Worksheet.
Lesson 4: Choosing the Right Distribution Channels
- I reviewed common distribution methods using the Channel Options Overview.
- I matched a channel to my target segment using the Channel Fit Checker.
- I made a Test Channel Action Plan before launching.
- I evaluated if my partner or distributor is ready using the Readiness Checklist.
Lesson 5: Social Media Marketing for Promotion
- I set up basic social media profiles using the Setup Checklist.
- I used the Content Calendar Template to plan weekly posts.
- I created a short video using the Video Script Template.
- I started tracking engagement and responses from users.
Lesson 6: Monitoring Customer Feedback
- I used the Simple Feedback Form to collect insights from users.
- I recorded responses in the Feedback Summary Log.
- I identified patterns or themes from the feedback.
- I made at least one improvement based on customer input.