Instructions
- List all stakeholders who are affected by or can affect your project.
- Assess their level of influence and interest (High or Low).
- Place them in the appropriate quadrant of the Stakeholder Matrix.
- Define appropriate engagement strategies for each group.
- Use this to inform your communication and management plans.
Stakeholder Matrix
|
High Influence |
Low Influence |
|
|
High Interest |
Key Players |
Keep Informed |
|
– Engage closely |
– Keep satisfied with updates |
|
|
– Consult regularly |
– Provide information access |
|
|
Low Interest |
Keep Satisfied |
Monitor (Minimal Effort) |
|
– Inform occasionally |
– Observe, respond if needed |
|
|
– Involve when necessary |
– Minimal communication |
Stakeholder Mapping Table
|
Stakeholder Name |
Role/Group |
Interest Level (High/Low) |
Influence Level (High/Low) |
Category (Matrix) |
Engagement Strategy |
|
Example: Local Government |
Regulator |
High |
High |
Key Player |
Regular meetings and policy updates |
|
Example: Customers |
Users |
High |
Low |
Keep Informed |
Regular newsletters and surveys |
|
Example: Investors |
Funders |
Low |
High |
Keep Satisfied |
Quarterly reports and briefings |
|
Example: Community Members |
Public |
Low |
Low |
Monitor |
Basic updates, social media posts |
|
Stakeholder Name |
Role/Group |
Interest Level (High/Low) |
Influence Level (High/Low) |
Category (Matrix) |
Engagement Strategy |
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