Now, it’s your turn to apply these concepts to your own business. Use the template below to brainstorm how mobile money could benefit your operations.

Business Scenario Template:

1. My Business Name/Type:

• Your Answer: ____________________________________________________________________

2. My Target Customers:

• (Describe your typical customer and their access to mobile phones/banking. e.g., “Mostly young adults with smartphones,” “Rural households with basic mobile phones,” “Urban professionals”)
• Your Answer: ____________________________________________________________________

3. Current Payment Methods:

• (How do customers currently pay you? What are the challenges? e.g., “Cash only – issues with change and security,” “Bank transfers – slow for small amounts”)
• Your Answer: ____________________________________________________________________

4. Potential Mobile Money Providers in My Region:

• (List any mobile money services you know of or could research in your area. e.g., “M-Pesa,” “Telebirr,” “Wave Money”)
• Your Answer: ____________________________________________________________________

5. How I Could Integrate Mobile Money (Touch Points):

• (Think about where customers interact with your business. How could they pay using mobile money?)
  * At Point of Sale (Physical Shop/Market):

Your Plan: ____________________________________________________________________
* Remote Sales (Online/Phone Orders):

Your Plan: ____________________________________________________________________

6. Expected Benefits for My Business:

• (Based on Selamawit’s example and the module’s purpose, what specific benefits do you anticipate?)
• Your Answer: ____________________________________________________________________

7. Potential Challenges/Considerations (Initial Thoughts):

• (What challenges do you foresee? e.g., “Customer adoption,” “Transaction fees,” “Technical setup”)
• Your Answer: ____________________________________________________________________